This year, Bloomberg estimates it has more than doubled, putting it at USD 3.9b each. At that time, the US finance outlet estimated their total net worth (the bulk of which figures to stem from the value of the company) at USD 1.4b each. In 2019, the pair made the annual Bloomberg Billionaires Index for the first time. Playrix had already been posting impressive growth in the years prior to 2020-as was the personal net worth of the founders. We were unable to find any figures on Playrix’ profit. The sharp decline in click prices on the major platforms, on which we reported in March.ĭmitry Bukman told Bloomberg in 2019 that the lion’s share of Playrix’ revenue stems from in-app purchases, and only three percent of income comes from in-game ads. That performance meant that Playrix had surpassed its total revenue for 2019 by the end of August 2020. In the first eight months of 2020, founders Dimitry and Igor Bukman (35 and 38 years old) told Bloomberg in September that its revenue exploded by 60% to USD 1.75b. Playrix, however, was able to profit more from this development than the competitions.
Spurred on by the fact that as people around the world were confined to their homes for weeks or months they turned to games as a way of passing the time, global mobile gaming revenue posted larger than expected growth in Q, according to app analytics service provider Sensor Tower, 27% to USD 19.3b.
The most recent growth spurt for Playrix was certainly (positively) impacted (like everything else at the moment) by Covid. The global ranking of mobile gaming publishers for the first three quarters of 2020 (Source: App Annie) USD 1.75b in revenue in eight months
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